As an entrepreneur, in the instant when you're struck by a revelation of what seems like an idea and the world gives symptoms that "THIS MUST EXIST", nothing becomes more crucial than making it possible. Every other fear, self-doubt, and confusion is kind of like, whatever. Ignore it! Leave it alone! Let yourself get overwhelmed by the weight of making it happen. What exaclty was that idea?

Imagine a society in which one's wealth was determined not just by the amount of money in their bank accounts but also by the possessions they owned (digital or physical). A revolution in how we interact with our belongings, and unlock their value.

As a team, we have become the living embodiment of Olyn’s value proposition, we owe the world the very existence of the ideal in us. We owe them our projection.

When we decided to host an event during Mobile World Congress 2023, we intended to host a different kind of gathering event and immerse our visitors in an artistic environment, underscoring the very core concept of Olyn as a startup at the forefront of sustainability and innovation movement.

And for that, the known Artist and Designer TXU created a set up that consisted of a collection of real objects (Natura Morta) encircled by a black translucent veil through which digital images of the objects were projected as real holograms, deconstructing the concept of a digital twin and its components.

On the other hand, at any celebration, the drinks and ambiance are important. In response, Flax & Kale, a pioneer in sustainable food innovation led by Mar Barri (a true leader in the space), joined our party value offering and provided vegan snacks, kombucha, and creative drinks that not only tasted fantastic but were also eco-friendly. Their commitment to sustainable practices is nothing short of admirable.

Sustainability can be implemented in many forms

Furthermore, the OnionLab team is well-known for its projection mapping, VR, and audiovisual content for festivals, exhibitions, and music. Not only did they set up the projection of the digital twins and construct the holograms, but they also planned a spectacular light performance to present our product and brand in an immersive style without the need for printed materials like photocalls, banners, or other marketing swag.

We are thrilled to express our gratitude for everyone's presence. Your attendance and participation have made the event a resounding success.

The event was a fantastic opportunity for us to come together and celebrate the advancements we have made in the field of technology. We were delighted to share our insights and learnings with you, and we hope that you found the event as enlightening and inspiring as we did.

Once again, we would like to extend a special thanks to our sponsors and partners who supported us in organizing this event, Flax & Kale, OnionLab, TXU, Noumena, External Reference, and also big kudos to Olyn team.

As promised, we have compiled an album of pictures from the event: https://photos.app.goo.gl/WvGfFFhKH4CgVDqW8

We hope that these pictures will serve as a reminder of the great time we had together and the advancements that we are making toward a sustainable future.

We look forward to seeing you again soon.